At the end of this lesson, you will…
If you are deciding to communicate to the public en masse, be VERY careful about what you say.
My recommendation, be VERY specific about FIRST DOSES vs SECOND DOSES.
Twice now, we’ve sent out emails (trying to be helpful) stating we had no doses for clinics this week. Everyone and their mother (96 people in all) asked if we were referring to their already scheduled and confirmed second dose clinics.
Here’s an example:
“Yay! We have received a number of doses of COVID vaccine for FIRST DOSES and will distribute them via mass clinic”
“We have NO NEW DOSES to allocate to a FIRST DOSE clinic this week. Sorry gang.
Second doses are guaranteed and this announcement DOES NOT affect any scheduled SECOND DOSE clinic.”