Happy New Year everybody! Welcome to 2020 Part 2! Happy to be here with you all. You could have been anywhere in the world, but you’re here with me.
As you take a look around, you’ve probably realized that you’re not reading this on WoodstockVitamins.com. That’s because 2021 is all about me.
We’ve got some changes in store for me, the business, and you this year, so let me lay out how I see the next 12 months unfolding.
Woodstock Vitamins Stays. The Site’s Movin’
If you’ve been riding along with me since 2010 when we opened my shop in Woodstock, or since 2014 when we opened our West Hartford supplement store, you know I’ve had some branding changes along the way.
This is mostly because I’ve been REALLY reluctant to incorporate the biggest branding move advisors and paid consultants have given: “you’re the brand, make it center around you.”
Not any longer.
Here’s what the plan is:
- My blog, ebooks, social media, and newsletter are all going to be about Dr. Neal, Holistic Pharmacist
- All my great stuff will now live here, at DrNealSmoller.com.
- Woodstock Vitamins will remain the name of my brand of supplements.
- The supplements, after February, will be sold on this new site!
What won’t be changing is the local practice. The pharmacy in Woodstock will always be Village Apothecary and will always sell Woodstock Vitamins products. It will just have more mention of me, Dr. Neal, Holistic Pharmacist.
Moving Takes Time
I set a goal to have the site at least partially live by New Year, and we made it, albeit under the wire.
There are some articles we have yet to move all the way over to the new site. There are some functions and pages that aren’t quite ready to debut yet.
That means, for the next week or two, you may have to hop between sites to find stuff you’re looking for.
This will be resolved soon, I promise.
For now, all of the products will be on woodstockvitamins.com and a copy of all of the blogs and podcast episodes will be on drnealsmoller.com.
Once the store is 100%, we’ll make a big announcement and make it official. Be on the lookout for the official “change your bookmarks” notice hopefully by month’s end.
2021: New Products and More
Over the next few months, we’ll be reformulating some of our best selling products—all of the Vital Five—to be even smarter. For now, they are still the best-in-class quality you have come to expect, so keep on ordering those!
We’ll be releasing cool tools to help you figure out which Vital Five product is best for you, and offering specialized Vital Five consults for our online customers at a bigger scale.
CBD will finally be coming online in early 2021. I’m working with a few groups to create my own CBD product with even HIGHER standards in CBD manufacturing.
New, Cool Stuff
On the farther product timeline, I’ve got a number of unique opportunities developing with industry leaders and up-and-comers. Hopefully, this will mean some really awesome products exclusively to you, my supplement savvy friends!
Media Appearances Like Cray Cray
COVID got in the way of a few things. Those things are now a priority again, and we’re circulating them upfront from the back burner. This includes regular video content being produced, lots of visits to other podcasters’ shows, and the biggie: the book.
Please subscribe to the new Youtube channel, over at Dr. Neal Holistic Pharmacist.
Hopefully, we’ll get the podcast docket lined with some awesome supplement and wellness experts over the next few months. Otherwise, I’ll always be there ramblin’ on!
The Vaccine and Getting Back to Normal
I’ll be getting immunized within the week. Hopefully, in communities across the country, people will be getting vaccinated in droves shortly. By June-ish, this COVID thing might be something in our rearview mirror.
That means we have a lot of people who have to try to fit back into their jeans, or at least who will be buying new clothes as an upgrade from their pajamas.
We will be launching a number of weight loss and wellness programs mid-year to help people drop that extra weight and get back on track with a lifelong wellness plan.
A Clearer Path is Before Us
I’ve written over 1000 pages of articles on health topics galore. I am bummed I’ll still have to write about COVID, but that can’t be helped.
This year, the final goal is to build clear, Dr. Neal-directed paths for those seeking to achieve their wellness goals using all the awesome stuff we’ve made to date.
This site will soon be home to a wellness quiz that does a basic assessment of your current concerns and gives you personalized advice on how to best get started in optimizing your health, either on your own or with my help.
All in all, I’m super excited for what we’re rolling out this year.
On our journey, we will help people understand one basic fact: the conventional and alternative health industries are actually standing in the way of your healthiest life.
It’s time for us to blaze a new path, free of the myths and misinformation that confuse us, overwhelm us, and cost us time, money, and health.
It’s time for clarity. It’s time for quality. It’s time for results.
Here’s to a New Year, a new me, and a new you!
Just trying to keep it real…
Neal Smoller, PharmD
Owner, Pharmacist, Big Mouth