Important question for pharmacists and wellness experts who are interested in building a wellness practice who STILL make less than $100k.

If there was a step-by-step method for creating a supplement business that brings in steady income without losing profit margins, selling out to pseudoscience, or alienating your trust in the community…

Would you finally feel confident enough to make a profitable business your #1 priority?

Here’s why anything short of an enthusiastic head nod is costing you big time:

Every day, with credit card in hand, THOUSANDS of your potential customers buy someone else’s supplements hoping they’ll have their most urgent problems solved.

The question is:

Are they buying your supplements?

And whether you’ve started a supplement business or have plans to create one soon, the success of your supplement, consulting, or traininig business relies heavily on your answer to this question.

If you know WITHOUT A DOUBT that you’re not reaching nearly as many ready-to-buy customers as you should

OR

aYour current supplement selling strategy feels random at best, with bottles collecting dust on the shelves while failing to bring in a steady stream of income you know is possible…

Then Keep Reading...

Because what follows could be the most pivotal moment you look back on months from now when your most popular supplement has the SOLD OUT button gleaming with pride on the page and even then you still have a flowing stream of new buyers who like your product, and aren’t afraid to type in their credit card details to prove it.

But first...

We’ve Reached an Impass in The Wild West of The Wellness Industry (...and it’s not your fault)

Let me know if this sounds familiar…

You started your whole wellness business journey with a fire in your soul. Every minute spent dispensing drugs a reminder of the freedom you have waiting ahead.

Researched the most popular supplements, bought them, and displayed them proudly on your shelves.

Listened to the gurus who seemed legit even though your science self cringed a little.

Invested in a few courses and looked at the pile of homework as a grind that’s necessary for a successful business.

Then you played the latest marketing podcast and chipped away at everything after long hours at the pharmacy.

You were ready to make your mark.

Become the shining example of what a successful wellness professional looks like instead of the one that’s barely keeping their head above water.

Honestly…

You’d be totally cool with the luxury to come home early, hang out with the family, not worry if you’ll make ends meet this month, and even crack open a new bestseller you just bought on Amazon.

But things haven’t quite worked out that way.

Your supplements sit unsold on the shelves collecting dust acting as a reminder of your fleeting dreams.

Another employee called out sick today so you now have a 50+ hour work week and need to put your progress on hold.

And you want to hide in the back every time a customer asks you to recommend a product and start doubting if it will ever happen.

That you’ll stake a solid claim in the wellness industry that everyone’s been dreaming about.

And that you could actually be the confident, trustworthy and profitable CEO of a fully optimized and quickly scaling online supplement business — instead of constantly being thrown into the tossing waves of the wellness industry sea with misinformation, thousands of brands, and more naturopaths than you can count.

With All That Intense Effort and Commitment, Isn’t It Time You Start Receiving Some Damn Payoff?

With the amount of time, effort, and insane commitment you’ve invested in growing your business through your holistic wellness knowledge and expertise, you DESERVE the payoff.

You deserve to know EXACTLY what supplements to buy and how to effortlessly sell them – waking up every morning to a healthy flow of WHAT PROGRAM DO THEY USE? notifications, and a crystal clear idea of how to keep amplifying your results.

You deserve to become known as the savviest, most trusted holistic wellness expert in your region that outsells most naturopaths instead of continuing the thankless work of dispensing drugs at 20% profit margin if you’re lucky and feeling exhausted and drained with no end in sight.

You deserve to feel like the powerful leader and CEO of a quickly growing wellness practice, instead of a eternal seeker – jumping from one course or guru to another hoping “this will be the one”.

In a second, I’m going to show you how to FINALLY lead the charge.

But first, a few crucial things you have to open your mind to…

3 Reasons You’re Still Zero Steps Closer To Creating That Supplement Business That Will Change Everything...

Let me guess:

You started your supplement journey stocking shelves with top selling vitamins and a full tank of determination and motivation.

But after months of stagnant sales and a ten more pounds of stress…

You’re back to where you started.

You finally admitted you don’t know where to start.

…What kind of supplements do I need to sell?

…Am I even qualified to do this?

…Do I need to get certified somewhere?

…What about marketing? Finding more health gurus to follow? Working more hours?

Yuck. As I said…

Where do you start?

And they all have their place.

But it’s in knowing the right information and having the right strategies and actually EXECUTING them with complete confidence that allows you to grow your wellness business every single day.

What you need:

Confidence to own a super clear supplement business strategy that tells you exactly what you need to do to create massive momentum and motivation to keep growing those supplement subscriber wins.

It’s not your fault the inspiration engine slowed its roll.

When you first started you were fully committed to simplifying and sticking to the science tested, non pseudoscience path to growing your wellness customers.

So you bought programs that looked legit and did all the research you could.

You have a pile of information, with no clear path to implementation…

And no idea how to tie together the intricate web of new information with your expertise that you now have in your arsenal.


What you need:

Guidance and tools on how to catch misinformation and know exactly what supplements to buy, how to make sure the quality is good, and the dosing is correct.

“I’m not confident in the information.”

It’s the first thinig your mind jumps to when you get close to taking your wellness business seriously.

When you think of selling supplements you might think:

Pseudoscience.

Snakeoil salesman.

Gurus.

Not me.

You’re busy managing a whole other business and this is something different and requires a certain expertise.

But as a pharmacist you’re already uniquely trained and qualified in a way most online influencers and naturopaths aren’t.

It’s staying in line with your training but adding a little to the mix and expanding a slight amount. You don’t really have to redefine yourself. It’s more redefining yourself in your customer’s eyes. To look at you more than drugs and a white coat.

What you need:

A coach who understands what you’re going through and helps you rebrand your business and expertise to your customers and yourself.

The Good News Is…

Building A Supplement Business With Your Expertise At the Center Is Easier Than Ever

If you made it this far then you know how powerful a solid strategy is.

But perhaps you didn’t know that by building your business using the WELLNESS BUSINESS BUILDER METHODOLOGY you’ll also have the power to:

  • Run your business better and profit from the the systems and strategies you learn about
  • Know how to market your supplements and sell with more ease
  • Get excited about your business again
  • Move from behind the counter dispensing to wellness consults
  • Sell supplements with confidence
  • Leverage your expertise as a pharmacist to bring the science back into supplements

YES, these tools and outcomes are totally within reach for you and your busineeses.

…but they DO depend on quieting the riot of misinformation and taking a clear and direct approach.

One that leverages not only the most proven, valid, up-to-date strategies while dodging the bullets of pseudoscience stigma and misinformation typically attached to the wellness industry.

One that’s been my secret weapon for serving over 14,000+ patients and selling hundreds of thousands of supplements without any super complicated stuff that takes an army of people to pull off.

And if you’re still with me, then I am beyond excited to introduce you to my comprehensive signature supplement business success system…

Who the hell am I to tell you this?

Hi, I'm Neal.

When I’m not spending time with my beautiful wife Erin and my four kids, three of them are triplets…

I’ve run a successful pharmacy and online supplement business for the last 15+ years. I’m a supplement expert, business leader, teacher, and big mouth. And I want to help you.

My goal is to teach practitioners how to build a wellness practice with their expertise at the center.

We are not:

  • Profit Over People Corps.
  • Snakeoil Salesmen.
  • Fake Online Gurus.

We are hardcore, science supporting, supplement specialists that pluck you out of the weeds of misinformation where most people left you…

And if you allow me to do it, here’s where I plan on taking you and your business:

Who the hell am I to tell you this?

Hi, I'm Neal.

When I’m not spending time with my beautiful wife Erin and my four kids, three of them are triplets…

I’ve run a successful pharmacy and online supplement business for the last 15+ years. I’m a supplement expert, business leader, teacher, and big mouth. And I want to help you.

My goal is to teach practitioners how to build a wellness practice with their expertise at the center.

We are not:

  • Profit Over People Corps.
  • Snakeoil Salesmen.
  • Fake Online Gurus.

We are hardcore, science supporting, supplement specialists that pluck you out of the weeds of misinformation where most people left you…

And if you allow me to do it, here’s where I plan on taking you and your business:

Dr. Neal Smoller, Holistic Pharmacist

Who the hell am I to tell you this?

Hi, I'm Neal.

When I’m not spending time with my beautiful wife Erin and my four kids, three of them are triplets…

I’ve run a successful pharmacy and online supplement business for the last 15+ years. I’m a supplement expert, business leader, teacher, and big mouth. And I want to help you.

My goal is to teach practitioners how to build a wellness practice with their expertise at the center.

We are not:

  • Profit Over People Corps.
  • Snakeoil Salesmen.
  • Fake Online Gurus.

We are hardcore, science supporting, supplement specialists that pluck you out of the weeds of misinformation where most people left you…

And if you allow me to do it, here’s where I plan on taking you and your business:

Introducing:

First Class Supplements

A guided eight-week journey full engineered to speed up your implementation and create a sustainable wellness practice no matter what your customer base looks like. No fluff. No nonsense.

It’s built not only for best-in-class pharmacists…

But for consultants, holistic professionals, wellness blogger and influencers, and ANYONE who stands to benefit from starting a wellness business with integrity, quality, and results.

3 Ways First Class Supplements Will Move Bottles Left and Right:

20+ hours of on-demand learning.

All the business info in the world is useless if you’re not the expert. We’ll take you through a focused look at key supplements. Learn the strategies, buyer personas, financials, inventory and more to running a successful—and sustainable—wellness practice.

Weekly live group sessions.

Fluff-free education provided by an expert. Get actionable steps and practice with real conversations and scenarios.

#+ Marketing Themeplates and Reference Charts.

We’ll help you jumpstart your wellness practice by giving you templates, marketing materials, and product content that you can repurpose and rebrand for you. Don’t re-create the wheel! We’ve tested this material over our ten-year history. We know what works and what doesn’t.

Here’s How THIS ALL WORKS:

This is where you create the foundation for the kind of wellness business you want to run.

Remember, the reason you get overwhelmed is because you haven’t found your footing yet in a solid, science supported strategy that gives you the confidence you need to support your patients.

By the time you finish this module, you’ll have implemented a powerful wellness business building strategy that sets you up to attract and serve only your most loyal, interested customers, and produce a CLEAR return on your investment.

Here’s what we’ll cover:

  • Supplement Classifications
  • Supplement Business Models – How to define the type of holistic care practice you’ll want to develop, including how to evaluate the various types of products you’ll carry and the philosophy that will guide your care.
  • Your Wellness Story
  • Four Steps to Build Your Practice – You’ll learn how to perform private consultations and develop wellness care plans, to navigate common supplement-related questions in a busy wellness practice, and implement a marketing plan and follow up systems to grow your practice and retain your customers.

This is where you…

By the time you finish this module, you’ll have…

Here’s what we’ll cover:

  • Defining Holistic Care
  • Understanding the Wellness Pyramid
  • Nutrition 101
  • Managing Insomnia

This is where you…

By the time you finish this module, you’ll have…

Here’s what we’ll cover:

  • Your Core Products
  • The Vital Five: Omega-3, Probiotics, Bone Support, Protein, Micronutrients
  • Supplement Strategy
  • Supplement Assessments

This is where you…

By the time you finish this module, you’ll have…

Here’s what we’ll cover:

  • The Science of Proteins
  • Protein Product Concerns
  • Protein Supplement Options
  • Bone Broth, Collagen, and Gelatin

This is where you…

By the time you finish this module, you’ll have…

Here’s what we’ll cover:

  • The Science of Probiotics
  • Probiotic Product Concerns
  • Probiotic Standards in Practice
  • Curating Your Probiotic Section

This is where you…

By the time you finish this module, you’ll have…

Here’s what we’ll cover:

  • The Science of Omega-3
  • Omega-3 Product Concerns
  • Omega-3 Supplement Options
  • Curating Your Omega-3 Section

This is where you…

By the time you finish this module, you’ll have…

Here’s what we’ll cover:

  • Micronutrients A to Z
  • Whole Food and Partial Truths
  • Micronutrient Product Options
  • Curating Your Vitamin Section

This is where you…

By the time you finish this module, you’ll have…

Here’s what we’ll cover:

  • Bone Health and Osteoporosis
  • Bone Health Therapy Myths
  • Bone Support Supplement Options
  • Curating Your Bone Support Section

This is where you…

By the time you finish this module, you’ll have…

Here’s what we’ll cover:

  • Creating a Follow-Up Plan That Works
  • Performing Consults

This is where you…

By the time you finish this module, you’ll have…

Here’s what we’ll cover:

  • Inventory Management Strategies
  • Financials: Margins, Profit, Targets
  • Employee Development
  • Built to Last

I’ll do everything I possibly can to make sure you’re successful. We don’t want you to join if you’re not ready to kill it. Your success is my success.

If you still aren’t sure if this is for you, schedule a ten minute call with Dr. Neal.

Supplement School FAQ

We give practical advice and actionable steps, not just theory. Simply put, Supplement School blows other programs out of the water.

You’ll learn about supplements AND supplement products, including behind-the-scenes manufacturing and quality-related issues that no one else covers.

We pile on tools, templates, and extras to help get you started right away.

The information provided will put you light-years ahead of the competition.

Absolutely not. I want you to learn my method. You can pick whichever supplements align with the type of practice you’d like to build.

The goal is to make you a supplement-savvy practitioner who provides holistic care with integrity.

Everyone’s pitching their BS secret to make you a million bucks without any work. Sometimes they give you a class that can actually be reduced to a simple listicle on some random blog. Or they give you “academic” information without any practical advice.

As for me, I’m not promising any great “secret.” Just lots of great information that you can use to build a sustainable business with. You could say I’m not giving you a fish, but teaching you how to fish.

I don’t want my business to be like all of those programs I fell for as a new owner. You’ll get quality and quantity; I’ll provide a ton of useful information AND we’ll help ensure you can use it all to build something great.

I want people to walk away feeling they received multiples of their purchase in value.

How much time are you willing to give to build a better, stronger business?

First Class comprises 25+ hours of class time spread out over eight weeks, or about 3 hours a week. I recommend reviewing the material and spending an extra hour or so working through the scenarios and “homework,” applying the lessons to your business.

Individual Modules (coming soon!) will be 4+ hours of a deep dive into a given topic.

First Class enrollees will proceed as a group of 10-20 classmates and are encouraged to share notes, information, and ideas with their tribe.

Everyone starts and finishes together, with new First Class sessions starting each month.

After completing First Class, we encourage all enrollees to meet and network with future grads.

Anyone who enrolls or is interested in Supplement School is able to join our community to ask their wellness-related questions.

Anyone who is interested in building a wellness practice will benefit from Supplement School.

It’s best for people looking to add supplements and wellness to their existing business model, or those looking to start a wellness practice.

You don’t need to be a health care professional to join. It may be helpful to know basics about health and medicine, but it’s not required, as we re-teach important concepts.

Founder Dr. Neal Smoller is your teacher. Neal’s a pharmacist, former college professor, and lifelong educator. He LOVES teaching and has been told he’s kinda good at it.

More importantly, Neal knows how to teach someone complex information in a way that can be retained and applied practically.

Neal is teaching First Class via live video conferences. Eventually, many of these trainings will be on-demand with weekly live group discussions.

Soon, individual training modules will be rolled out for on-demand education.

Sort of, yes. But there’s more to learning than just reading an article. There’s more to building a supplement business than just knowing what’s available.

Patient education is a passion of mine. The information I put out weekly, which goes out chiefly to my customers and patients, should be VERY valuable to those wishing to become wellness practitioners, so I encourage you to subscribe and read these as well!

By getting an education on supplements like no other.

Supplement School is not just an academic discussion. It’s practical, actionable advice.

The learning goes much deeper than the basic properties of each supplement and even deeper than the practical therapeutics of each. We pull back the curtain on the industry and understand the entire picture—from raw material to finished products.

You will truly feel confident in your product and will have healthier, happier customers.

And we teach you how to relate and compare products in the same category.

We’ll give you a certificate, too. But your expertise will speak louder than any certification or initials ever could.

While I encourage people with prior knowledge to participate to augment their current understanding, I believe that what you get from this class goes far beyond what is covered in many trainings, formal or self-initiated.

We’ll take you back to the basics and help you execute them better than before due to the unique perspective on supplements and quality we teach.

Once you’ve completed Supplement School, you will have a comprehensive picture of supplements and wellness practices that you cannot get elsewhere.

Still Undecided?

You’re ready to achieve massive growth inside First Class Supplements if:

You’re just getting started with building your wellness business...

...and want to make sure you OWN IT right out of the gates by using the most direct, clear, and easy-to-implement supplement selling strategies.

You’ve been trying to build your wellness business for months (or even years)...

...but haven’t made the sales you know you’re capable of (currently less than $5k)...and the customers you DO attract are bargain hunters who disappear when you try to upsell or suggest another offer.

You already KNOW your stuff.

Sure, you need some extra training on supplements and would benefit from First Class...but for the most part you have training or experience in wellness and have a good idea of how you want to serve your customer and patients.

You have no problem investing a few hours a week...

...as long as you know every second you invest is a strategic and meaningful step towards owning a profitable, and consistently growing wellness business.

In fact, you’re ALREADY investing time and energy ...

doing things like tracking your inventory, buying supplements, trying your best to sell them to your patients and customers, writing blog posts and social media captions, and other things you keep hearing you “need” to be doing. Only problem is, without a clear strategy that ties it all together, you’ve experienced lackluster results, followed by paralyzing overwhelm on what to do next.

You care about taking supplements out of pseudoscience and back into science.

You get skeptical when you come across so-called online gurus and influencers who sell supplements and vitamins that sound good but turns out to be garbage. You are hungry to find the truth and stay on top of the latest findings in the wellness world. That’s why you appreciate how First Class Supplements teaches you how to use solid, science supported strategies that other legit experts use.

You’re aware of all the profitable doors that will open up...

once you have a solid and strategic wellness practice foundation. You know...supplements selling out, being THE expert in your region, a 3-month wait for a 1:1 consultation, etc.

Did you catch yourself nodding your head?

By now, you already know that the biggest difference between a successful, steady-growth, stress-free wellness practice and flatlining profits all comes down to…

Your Strategy.

So if you’re still here…let’s wrap it up with a little real talk.

If you’re a pharmacist, holistic practitioners, or wellness professional whose primary responsibility is GROWING your business…you need First Class Supplements.

If you just want to be able to pick your pricing and run your busines more whole-istically…you need First Class Supplements.

If you haven’t created the success and freedom you’ve been craving…you need First Class Supplements.

If you want to give more to your patients and customers and break free from the bonds of healthcare restrictions… you need First Class Supplements.

If you want to create sustainable, long-term growth…you need First Class Supplements.

If you’re ready, we look forward to partnering with you to make this the most rewarding and impactful 8 weeks your business has experienced all year.

When you sign up there’s training you can start viewing now. Sign up now and get 30 min consultation with Neal specific to your business.

This site is still under construction. Lots of links don't work and it's ugly at times. I'll have it fixed soon, I swear!