Ep. 10 Fandom & Wellness Fanaticism

In This Episode

The idea of a superfan has become ubiquitous, but have you given thought to the psychology of it? Neal’s guest, author Zoe Fraade-Blanar has done just that. She talks to Neal about the rise of superfandom and its acceptance in modern society; the philosophical concept of fandom; what’s good about it, what’s bad about it; how it can be exploited; concepts like ‘shared toxicity’ and ‘posse syndrome’; and how to keep a healthy perspective when you become fanatical about something.

Topics Discussed

  • What is fandom
  • The rise of fandom
  • Fandom as Utopia
  • Pros and cons
  • Shared toxicity
  • Fan objects
  • Celebrity influence
  • Marketplace bidding for market research
  • Posse syndrome
  • Love-bombing
  • How to be a healthy fan 

All About Zoe Fraade-Blanar

Zoe Fraade-Blanar is a technologist, teacher, and interaction designer.

She is an adjunct professor at New York University’s Interactive Telecommunications Program (ITP) at Tisch, and the NYU Arthur L. Carter Journalism Institute.

She is also co-founder of Squishable, a user-driven design company and industry leader in fan-based social engagement.


Dr. Neal Smoller, Holistic Pharmacist

About Neal Smoller

Dr. Neal Smoller, PharmD, is a licensed pharmacist: and owner of Village Apothecary, an independent pharmacy in the most famous small town in America—Woodstock, NY. He’s also the host of the popular wellness podcast, The Big Mouth Pharmacist.”


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